Dynamic Search Ads (DSA) is the easiest way through which you can find your customers. Dynamic Search Ads use your website to target your ads. It can also help fill in the gaps of your keywords-based campaigns. Google has made these Dynamic Search Ads even more effective by introducing three important upgrades. The Page Feeds […]
Meta tags are one of the most important SEO factors. One of the first things dissected in any site review is the misuse of Meta tags. Meta tags are at the top of every page in the header and are therefore the first thing seen. But, then they are some of the best tools for […]
LinkedIn has become one of the most famous social media platforms. Recently, it launched the Matched Audiences. The matched audiences give advertisers three new targeting tools: website retargeting, account targeting, and contact targeting. This new feature is now available for all of LinkedIn’s ad formats. This also brings LinkedIn more in line with what other […]
Content and SEO go hand in hand. Without an SEO strategy, content can’t keep up in a digital marketplace and SEO without content cannot reach anywhere. Google has said that one of the top three ranking factors for organic search is “content.” But this does not mean any content. We need high-quality content that will […]
Optimizing correctly can take a lot of time. However, with the current business trends, it is important that you stay ahead and this is why you need to optimize quickly. This does not mean that you don’t optimize correctly, we are just suggesting that you can optimize quickly and then simultaneously keep on optimizing correctly. […]
The communication in the digital world has become very complex. We have to make sure the format, the platform, the medium we are choosing and much more. All these things together help us in establishing a connection with someone and making this relationship last for long. This communication is even established in the ads as […]
We all would have heard about the 301s, 302s, and Rel=canonical and most of the time we would have wondered aren’t they the same. The answer to this is no, they are not the same. One of the common misconceptions regarding the 302s is that it does not pass the Page Rank. But, in reality, […]
Email marketing is all about open and clicks through rate. You can expect a higher conversion if your open rate is high which in return shows that your email campaign was a success. So, how can you make an email campaign successful? Well, it is a blend of all the elements like subject lines, body […]
Penguin 4.0 was released in September 2016. It was then announced by Gary Illyes of Google that this new update would just devalue the spammy links rather than penalize the site. The site’s ranking won’t be affected, which means that the site won’t face a penalty. Apparently, he had suggested that the Webmaster could help […]
Google has rolled out a new price extension through mobile text ads. It is a whole new way to showcase the services, products, and prices for Ad Words text ads. This new extension offers the advertisers an opportunity to show pricing information for multiple products and services in their ads. The price extensions show a […]
