Having a secure web is really important. Even Google knows its importance and every now and then, it finds new ways to encourage website owners to go secure. Google has declared HTTPS as a ranking signal and it has also started to index HTTPS pages first. It has also marked all the HTTP sites as […]
Back in the 90s, links were considered to be an important part of how the web worked. At that time, people navigated the web by clicking on links; and this is why the search engines could approximate the relative popularity of pages by looking at those links. But now, Google could now far more accurately […]
Every online business, have worked hard and spent hours agonizing over decisions about how their website should look, feel, and be constructed. Each of these decisions will generate future costs and opportunities, shaping how the business operates. One such decision that you will have to take is deciding the URL structure. Well, you may think […]
Google has retired the Trusted Stores program and the Verified Customer Reviews are the new way through which Google is going to gain customer’s confidence. We have always been able to leave reviews for a business on its Google listing. These reviews even appear in the search results. So, doesn’t Google already have customer reviews […]
“If you are not tracking, you might as well not do it” Mohit Sareen CEO, Elixir Web Solutions In digital marketing, there are so many metrics that has to be tracked and measured on a daily basis. Sometimes you end up getting confused as to which ones are more beneficial. So, whenever it’s time to […]
We have previously discussed the good meta tags and their use. So, if there are good meta tags then obviously there are bad meta tags as well. But, worry not; nothing bad will happen to your site if you use these bad meta tags. The bad meta tags are just a waste of space; even […]
Previously, we have discussed about how to create proper structure for your URLs and how it will help in analyzing the pages easily. Here are some of the common URL patterns that you can use while creating URLs. The Product Pages In Structuring your URLs, we’ve discussed at length about how to treat the products […]
The recent reports suggest users are now watching more than 100 million hours of video every day. This new trend of videos are here to stay, so, that’s why Facebook is making these five changes to video metrics in Page Insights. Facebook will also be adding a couple new metrics and changing the way others […]
With the release of the Penguin 4.0, people believed that now they don’t have to use the disavow tool as Penguin is able to devalue spam. After all, if Google is able to devalue spam links on its own then why do we have the need to disavow them? Here are the 3 reasons why […]
Google wants to keep the fake listings off Google Maps. In order to do so, it has released new data, which details its recent efforts. According to the data, it can be noted that the search giant has reduced the number of fake listings by 70% from an all-time peak in June 2015. For the […]
