Google has retired the Trusted Stores program and the Verified Customer Reviews are the new way through which Google is going to gain customer’s confidence. We have always been able to leave reviews for a business on its Google listing. These reviews even appear in the search results. So, doesn’t Google already have customer reviews […]
“If you are not tracking, you might as well not do it” Mohit Sareen CEO, Elixir Web Solutions In digital marketing, there are so many metrics that has to be tracked and measured on a daily basis. Sometimes you end up getting confused as to which ones are more beneficial. So, whenever it’s time to […]
We have previously discussed the good meta tags and their use. So, if there are good meta tags then obviously there are bad meta tags as well. But, worry not; nothing bad will happen to your site if you use these bad meta tags. The bad meta tags are just a waste of space; even […]
Previously, we have discussed about how to create proper structure for your URLs and how it will help in analyzing the pages easily. Here are some of the common URL patterns that you can use while creating URLs. The Product Pages In Structuring your URLs, we’ve discussed at length about how to treat the products […]
The recent reports suggest users are now watching more than 100 million hours of video every day. This new trend of videos are here to stay, so, that’s why Facebook is making these five changes to video metrics in Page Insights. Facebook will also be adding a couple new metrics and changing the way others […]
With the release of the Penguin 4.0, people believed that now they don’t have to use the disavow tool as Penguin is able to devalue spam. After all, if Google is able to devalue spam links on its own then why do we have the need to disavow them? Here are the 3 reasons why […]
Google wants to keep the fake listings off Google Maps. In order to do so, it has released new data, which details its recent efforts. According to the data, it can be noted that the search giant has reduced the number of fake listings by 70% from an all-time peak in June 2015. For the […]
Meta tags are one of the most important SEO factors. One of the first things dissected in any site review is the misuse of Meta tags. Meta tags are at the top of every page in the header and are therefore the first thing seen. But, then they are some of the best tools for […]
LinkedIn has become one of the most famous social media platforms. Recently, it launched the Matched Audiences. The matched audiences give advertisers three new targeting tools: website retargeting, account targeting, and contact targeting. This new feature is now available for all of LinkedIn’s ad formats. This also brings LinkedIn more in line with what other […]
Content and SEO go hand in hand. Without an SEO strategy, content can’t keep up in a digital marketplace and SEO without content cannot reach anywhere. Google has said that one of the top three ranking factors for organic search is “content.” But this does not mean any content. We need high-quality content that will […]
